With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.
“Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web.”
Jamie Bartlett
Author of The Dark Net
“Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!”
Dr Thomas Chamorro-Premuzic
Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments
ASIN : B01MUYSO5J
Publisher : Pearson
Accessibility : Learn more
Publication date : February 9, 2017
Edition : 2nd
Language : English
File size : 4.7 MB
Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 399 pages
ISBN-13 : 978-1292134628
Page Flip : Enabled
Reading age : 18 years and up
Best Sellers Rank: #439,022 in Kindle Store (See Top 100 in Kindle Store) #102 in Consumer Behavior (Kindle Store) #229 in Applied Psychology #267 in E-commerce Professional
Customer Reviews: 4.4 4.4 out of 5 stars (146)