“This book gives you more sound, simple copywriting advice per page than anything I have read.”
— DRAYTON BIRD, Ogilvy Creative Director
Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on:
THINKING like a copywriter: 110 lessons on mindset.
These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.
WRITING like a copywriter: 97 lessons on execution.
These techniques, tactics, exercises, habits, and axioms will help you write clearly, concisely, vividly, and with emotion, the cornerstone of persuasion.
“Eddie Shleyner is a fantastic copywriter. Read this book.”
—ANN HANDLEY, author of Everybody Writes
“Eddie’s been selflessly demonstrating his boundless marketing knowledge for the last decade. VeryGoodCopy represents his collective wisdom in one handy package. Do yourself a favor and devour every word.”
—BRIAN CLARK, founder of Copyblogger
“Eddie Shleyner is a voice that copywriting needs more than ever.”
—KEVIN ROGERS, founder of Copy Chief
“Reading this book is like getting a PhD in advertising in one sitting.”
—KIM KRAUSE SCHWALM, A-List Copywriter
From the Publisher
ASIN : B0DBXQZ1KF
Publisher : Very Good Copy Media
Accessibility : Learn more
Publication date : July 31, 2024
Language : English
File size : 8.9 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 481 pages
Page Flip : Enabled
Best Sellers Rank: #126,944 in Kindle Store (See Top 100 in Kindle Store) #4 in Writing Skills in Advertising #12 in Business Writing Skills (Kindle Store) #22 in Business Writing Skills (Books)
Customer Reviews: 4.8 4.8 out of 5 stars (401)