‘A must-have insight into the awe-inspiring career of a true motor racing great’ Daily Express
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1’s managing director, motor sports, by the sport’s new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
ASIN ‏ : ‎ B01I0C8D1C
Publisher ‏ : ‎ Simon & Schuster UK
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ November 3, 2016
Language ‏ : ‎ English
File size ‏ : ‎ 41.3 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 352 pages
ISBN-13 ‏ : ‎ 978-1471162374
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #399,011 in Kindle Store (See Top 100 in Kindle Store) #34 in Motor Sports Biographies #57 in Motor Sports (Kindle Store) #185 in Automotive Racing
Customer Reviews: 4.3 4.3 out of 5 stars (1,828)

کتاب Total Competition: Lessons in Strategy from Formula One [انگلیسی]

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