Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
From the Publisher
RAPID, HEALTHY, ORGANIC BUSINESS GROWTH
Who knew that the secret to rapid, healthy, organic business growth was held by pumpkin farmers? Not just ordinary pumpkin farmers, but those geek farmers, who grow colossal pumpkins as big as your car.
Told only as acclaimed author, Mike Michalowicz, can, The Pumpkin Plan reveals the simple, yet highly effective, method to grow the business of your dreams. There is a reason The Pumpkin Plan has been a perennial bestseller for nearly a decade: It cuts through the confusion of entrepreneurship and reveals the simple strategy to trigger extraordinary growth. Always.
PLANT THE RIGHT SEED
Align what you love to do with the people who love you doing it for them.
WATER, WATER, WATER
Relentlessly target a specific community with your specialized offer.
KILL THE WEEDS
Separate out your winning customers and offerings. Eliminate everything else.
FEED THE GIANT PUMPKIN
Be the leading innovator in your market and over deliver on every single promise.
ABOUT MIKE MICHALOWICZ
By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor…and proceeded to lose his entire fortune.
Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.
Customer Reviews
4.7 out of 5 stars 566
4.6 out of 5 stars 258
4.7 out of 5 stars 234
4.7 out of 5 stars 152
4.8 out of 5 stars 9,495
YOUR GUIDE TO ENTREPRENEURIAL SUCCESS
I want to do the RIGHT things! I want to MARKET better than ever! I want to get my TIME back! I want to LEAD an unstoppable team! I want to MAKE more money!
ASIN : B0064VPS24
Publisher : Portfolio
Accessibility : Learn more
Publication date : July 5, 2012
Edition : 1st
Language : English
File size : 639 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 240 pages
ISBN-13 : 978-1101572313
Page Flip : Enabled
Part of series : Entrepreneurship Simplified
Reading age : 18 years and up
Best Sellers Rank: #81,145 in Kindle Store (See Top 100 in Kindle Store) #16 in Business Technology Innovation #29 in Startups #29 in Venture Capital (Books)
Customer Reviews: 4.7 4.7 out of 5 stars 1,685 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });