Sell and Price Like the Expert You Are
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict with each other then The Four Conversations is the book for you.
Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it. You will learn:
Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise
How to sell your expertise the same way you deliver it—with confidence and integrity
How to move from being seen as a vendor to being recognized as the expert
How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees
Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
ASIN : B0DK8V2ZG5
Publisher : Gegen Press
Accessibility : Learn more
Publication date : December 2, 2024
Edition : 1st
Language : English
File size : 8.3 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 240 pages
ISBN-13 : 978-1999523589
Page Flip : Enabled
Best Sellers Rank: #152,633 in Kindle Store (See Top 100 in Kindle Store) #21 in Sales & Selling Techniques #28 in Small Business Sales & Selling #35 in Marketing for Small Businesses
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