The definitive guide to designing digital-first experiences customers love.
In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon.
Part One introduces the new “3 Cs”, key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.
From the Publisher
ASIN : B0BW424G5H
Publisher : Kogan Page
Accessibility : Learn more
Publication date : July 3, 2023
Edition : 1st
Language : English
File size : 5.3 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 323 pages
ISBN-13 : 978-1398612655
Page Flip : Enabled
Best Sellers Rank: #2,856,134 in Kindle Store (See Top 100 in Kindle Store) #247 in Industrial Marketing (Books) #445 in Global Marketing (Kindle Store) #539 in Global Marketing (Books)
Customer Reviews: 4.5 4.5 out of 5 stars (14)