The guide all MBAs and exec ed students need.
If you’re enrolled in an MBA or executive education program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.
ASIN : B0784TRK1S
Publisher : Harvard Business Review Press
Accessibility : Learn more
Publication date : August 28, 2018
Edition : Revised ed.
Language : English
File size : 13.5 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 376 pages
ISBN-13 : 978-1633696167
Page Flip : Enabled
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