There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
ASIN : B000FC10HA
Publisher : HarperCollins e-books
Accessibility : Learn more
Publication date : October 13, 2009
Language : English
File size : 727 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 123 pages
ISBN-10 : 9780887306662
ISBN-13 : 978-0061798177
Page Flip : Enabled
Best Sellers Rank: #92,742 in Kindle Store (See Top 100 in Kindle Store) #15 in Advertising (Books) #16 in Direct Marketing (Kindle Store) #22 in Consumer Behavior (Kindle Store)
Customer Reviews: 4.5 4.5 out of 5 stars (3,928)