This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
ASIN : B000FC10H0
Publisher : HarperCollins e-books
Accessibility : Learn more
Publication date : October 6, 2009
Edition : 1st
Language : English
File size : 771 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 216 pages
ISBN-10 : 9780060007737
ISBN-13 : 978-0061983672
Page Flip : Enabled
Best Sellers Rank: #188,043 in Kindle Store (See Top 100 in Kindle Store) #12 in Market Research Business (Kindle Store) #35 in Direct Marketing (Kindle Store) #36 in Consumer Behavior (Kindle Store)
Customer Reviews: 4.6 4.6 out of 5 stars (1,401)