A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
From the brand
Alexander Osterwalder is the cofounder of Strategyzer, a leading innovation company that puts practical tools into the hands of business leaders and strategy practitioners around the world. He is a passionate entrepreneur, sought-after speaker, and together with his team, the author of multiple bestselling titles in the popular Strategyzer Series, which visually captures the core concepts in the Strategyzer business toolkit.
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ASIN : B07ZZM9FDT
Publisher : Wiley
Accessibility : Learn more
Publication date : November 12, 2019
Edition : 1st
Language : English
File size : 23.8 MB
Enhanced typesetting : Not Enabled
X-Ray for textbooks : Enabled
Word Wise : Not Enabled
Print length : 368 pages
Format : Print Replica
ISBN-13 : 978-1119551423
Page Flip : Not Enabled
Part of series : Strategyzer
Best Sellers Rank: #171,161 in Kindle Store (See Top 100 in Kindle Store) #40 in Market Research Business (Books) #48 in Starting a Business (Kindle Store) #84 in Business Systems & Planning
Customer Reviews: 4.6 4.6 out of 5 stars (1,282)