What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
The Value Story—convince customers they need what you provide.The Founder Story—persuade investors and customers your organization is worth the investment.The Purpose Story—align and inspire your employees and internal customers. The Customer Story—allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
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ASIN : B07KF2328Z
Publisher : HarperCollins Leadership
Accessibility : Learn more
Publication date : September 24, 2019
Language : English
File size : 890 KB
Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 240 pages
ISBN-13 : 978-1400211944
Page Flip : Enabled
Best Sellers Rank: #156,913 in Kindle Store (See Top 100 in Kindle Store) #14 in Running Meetings & Presentations (Books) #21 in Running Meetings & Presentations (Kindle Store) #38 in Web Marketing (Books)
Customer Reviews: 4.7 4.7 out of 5 stars (2,115)