Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:
● Why you need to be your prospect’s guide in the buying process
● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence
● How “do nothing” is the most fearsome competitor you have
● How and when qualification, discovery, and product demos fit into a sales pitch
● How your positioning is reflected in a great sales narrative
● Why your differentiated value is the star of the show
● The eight components of a solid sales pitch
A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.
From the Publisher
ASIN : B0CHY6BNDN
Publisher : Ambient Press
Accessibility : Learn more
Publication date : October 4, 2023
Language : English
File size : 2.8 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 238 pages
ISBN-13 : 978-1999023034
Page Flip : Enabled
Best Sellers Rank: #179,639 in Kindle Store (See Top 100 in Kindle Store) #29 in Sales & Selling Management #32 in Marketing for Small Businesses #101 in Sales & Selling (Books)
Customer Reviews: 4.8 4.8 out of 5 stars (341)