B2B professional services firms face a common challenge: growth stalls when every client engagement is custom. Margins shrink. Talent is stretched thin. Competitors with digital-first models are moving faster and threatening your market share.
Productize is your roadmap out of this cycle. It reveals the Seven Deadly Productization Mistakes that cause firms to fail — and provides a proven framework for turning services into scalable, repeatable offerings that unlock predictable growth.
This isn’t theory. It’s a practical playbook designed for leaders who want to:
Transform firm culture to embrace a product mindset.
Build new capabilities without overextending resources.
Sequence investments wisely to avoid costly missteps.
Validate demand quickly before committing to full development.
Win sales team adoption so new offerings succeed in the market.
Increase firm valuation by creating scalable, transferable assets.
Along the way, you’ll find:
Case Studies: Real stories of firm leaders who built scalable, profitable products.
Companion Tools & Templates: More than two dozen resources to help your team move faster.
Key Takeaways: End-of-chapter summaries to lock in what you learn.
Drawing on 25+ years of experience, author Eisha Armstrong shares the lessons, tactics, and frameworks that have helped professional services organizations move from capacity-constrained delivery to scalable, profitable growth.
If you’re ready to shift from reinventing the wheel on every engagement to building a firm that grows with consistency, scale, and confidence — Productize is your playbook.
ASIN : B094137XVG
Publisher : Vecteris
Accessibility : Learn more
Publication date : May 2, 2021
Language : English
File size : 5.1 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 174 pages
ISBN-13 : 978-1736929605
Page Flip : Enabled
Best Sellers Rank: #449,697 in Kindle Store (See Top 100 in Kindle Store) #67 in Business Consulting (Kindle Store) #117 in Strategic Management #273 in Strategy & Competition
Customer Reviews: 4.3 4.3 out of 5 stars (292)