“A must-read for anybody that wants to learn about the art and science of this role.”
— Jeevan Patil, Head of Product Marketing, Cisco Meraki
“Whether you’re starting out or are a product marketing leader already, this book will really help you [..] make an impact.”
— Anuneet Kumar, VP of Product Marketing, Salesforce
Launch Products the Right Way.
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.
Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Product Marketing, Simplified covers:
Understanding the customer journeyCreating personasBuilding positioning statementsWriting compelling messagingBuilding a go-to-market strategyDetermining pricing and packagingLaunching productsWorking with analysts and the pressEnabling sales and creating demandInfluencing the product roadmap
ASIN : B08D7ZQPY2
Accessibility : Learn more
Publication date : July 18, 2020
Language : English
File size : 836 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 205 pages
Page Flip : Enabled
Best Sellers Rank: #18,367 Free in Kindle Store (See Top 100 in Kindle Store) #3 in Market Research Business (Kindle Store)
Customer Reviews: 4.3 4.3 out of 5 stars (91)