An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers.
Today’s consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.
In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming’s unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies—ranging from Adidas and Puma to NASCAR and Unilever—Bergmann provides an insider’s view of gaming’s transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.
Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.
ASIN : B0DRW7SCFX
Publisher : Harvard Business Review Press
Accessibility : Learn more
Publication date : September 9, 2025
Language : English
File size : 3.9 MB
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 182 pages
ISBN-13 : 978-1647826161
Page Flip : Enabled
Best Sellers Rank: #558,217 in Kindle Store (See Top 100 in Kindle Store) #118 in Web Marketing (Books) #236 in Internet Marketing #249 in Web Marketing (Kindle Store)
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