When it comes to your relationship with marketing, it’s time to wipe the slate clean.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for.
ASIN : B097NRJ4HP
Publisher : Lioncrest Publishing
Accessibility : Learn more
Publication date : August 31, 2021
Language : English
File size : 7.8 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 137 pages
ISBN-13 : 978-1544521213
Page Flip : Enabled
Best Sellers Rank: #1,791,092 in Kindle Store (See Top 100 in Kindle Store) #324 in Small Business Advertising #354 in Market Research Business (Kindle Store) #530 in Direct Marketing (Kindle Store)
Customer Reviews: 4.4 4.4 out of 5 stars (80)