A powerful, compassionate investigation of why it’s so hard to change your mind—and the transformative effects that follow when you do—by the internationally bestselling author of You Are Not So Smart
“A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.” —Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife
PORCHLIGHT BOOK AWARD WINNER
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out?
Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney’s trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes—featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists—McRaney shows why illusions like The Dress captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works.
Reaching surprising and thought-provoking conclusions, How Minds Change demonstrates that the ability to uncover our own motives and beliefs—and understand those of others—may be the greatest persuasive tool of all.
ASIN ‏ : ‎ B093R2CP2V
Publisher ‏ : ‎ Portfolio
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ June 21, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 5.8 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 350 pages
ISBN-13 ‏ : ‎ 978-0593190302
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #66,244 in Kindle Store (See Top 100 in Kindle Store) #41 in Decision-Making & Problem Solving #62 in Business Decision-Making #102 in Business Decision Making
Customer Reviews: 4.5 4.5 out of 5 stars (571)

کتاب How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion [انگلیسی]

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