This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of small improvements have been made to the new eBook version as well as new material in category growth, profitability and industrial buying. Basically, it is a bible for every marketer’s success.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. Unlike other marketing books, How Brands Grow provides extensive data on real world buying situations and relates to the reality of how brands perform and grow in today’s world.
ASIN ‏ : ‎ B07Q1K1BH3
Publisher ‏ : ‎ BookBaby
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ March 25, 2019
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
File size ‏ : ‎ 6.0 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 365 pages
ISBN-13 ‏ : ‎ 978-1483534701
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #130,631 in Kindle Store (See Top 100 in Kindle Store) #44 in Marketing (Books) #72 in Marketing (Kindle Store)
Customer Reviews: 4.5 4.5 out of 5 stars (1,099)

کتاب How Brands Grow: What Marketers Don’t Know [انگلیسی]

درباره کتاب