کتاب Hello, My Name Is Awesome: How to Create Brand Names That Stick [انگلیسی]

One of Inc. Magazine’s “Top 10 Marketing Books”: The “must-read” guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable).
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.
Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile—and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten.
This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops). Named a “Top 10 Branding Book” by Branding Journal, Hello, My Name is Awesome is the ultimate guide to naming your product or business.
“Jam-packed with sound advice.” —Publishers Weekly
ASIN ‏ : ‎ B07V6MFHRH
Publisher ‏ : ‎ Berrett-Koehler Publishers
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ October 1, 2019
Language ‏ : ‎ English
File size ‏ : ‎ 2.8 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 169 pages
ISBN-13 ‏ : ‎ 978-1523084890
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #559,444 in Kindle Store (See Top 100 in Kindle Store) #75 in Market Research Business (Kindle Store) #85 in Market Research Business (Books) #170 in Consumer Behavior (Kindle Store)
Customer Reviews: 4.7 4.7 out of 5 stars (794)