From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that’s gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn’t stand out and connect with customers–the long-anticipated answer to the defining business challenge of our time.
From the Publisher
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YOUR GUIDE TO ENTREPRENEURIAL SUCCESS
I want to do the RIGHT things! I want to get my TIME back! I want to GROW fast and strong! I want to LEAD an unstoppable team! I want to MAKE more money!
ASIN : B08SBWTS1K
Publisher : Portfolio
Accessibility : Learn more
Publication date : September 21, 2021
Language : English
File size : 8.4 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 303 pages
ISBN-13 : 978-0593330647
Page Flip : Enabled
Part of series : Entrepreneurship Simplified
Best Sellers Rank: #384,021 in Kindle Store (See Top 100 in Kindle Store) #113 in Marketing for Small Businesses #140 in Business Technology Innovation #146 in Small Business (Books)
Customer Reviews: 4.6 4.6 out of 5 stars (262)