Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You’ll learn how to:
– Develop a strategic digital marketing plan using proven frameworks
– Implement AI-driven tools to enhance campaign efficiency
– Optimize marketing performance with data-backed decision making
– Build career credibility through advanced digital marketing skills
– New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
ASIN : B0F745ZLGF
Publisher : Kogan Page
Accessibility : Learn more
Publication date : November 3, 2025
Edition : 4th
Language : English
File size : 4.7 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 434 pages
ISBN-13 : 978-1398622050
Page Flip : Enabled
Best Sellers Rank: #530,921 in Kindle Store (See Top 100 in Kindle Store) #236 in Internet Marketing #244 in Web Marketing (Kindle Store) #257 in Web Marketing (Books)
Customer Reviews: 5.0 5.0 out of 5 stars (1)