Crisis is inevitable. Chaos is not.
Every organization will face a crisis—whether it’s an executive scandal, a cybersecurity breach, workplace violence, or a PR disaster. The difference between brands that survive and those that collapse is simple: The ones that prepare, win.
In Crisis Compass, crisis communications expert Michele Ehrhart pulls back the curtain on what truly separates effective leaders from those who crack under pressure. Drawing on decades of high-stakes experience—including managing crises for one of the world’s largest global corporations—Ehrhart delivers a practical, no-nonsense road map for leaders, PR professionals, and executives who want to stay ahead of the storm.
Inside, you’ll learn:
the fatal flaws in crisis plans—why most organizations fail when it matters most;crisis drills and rehearsals—the real reason your team thinks it’s ready (but isn’t);the 24-hour rule—how to control the narrative before the crisis controls you;silence vs. speed—why sometimes, saying nothing is the smartest move;social media strategy—how to handle misinformation, leaks, and public panic; andwhat comes after the fire—post-crisis strategies to rebuild trust and reputation.
Using compelling, real-world case studies—including firsthand experience from corporate crises that made global headlines—Ehrhart gives leaders the exact strategies they need to think, respond, and lead under pressure. Whether you’re a business executive, PR strategist, or crisis communicator, Crisis Compass will transform the way you approach high-stakes moments.
From the Publisher
Meet the Author:
Michele Ehrhart is a seasoned communications and marketing executive with over 30 years of experience in reputation management, branding, and crisis communications across industries. Currently the Senior Vice President and Chief Marketing and Communications Officer at the University of Memphis—and with prior experience leading global campaigns and crisis management for a Fortune 50 company—she has a proven track record of guiding organizations through critical challenges with clarity and confidence.
ASIN : B0DQH5NC6W
Publisher : Advantage Books
Accessibility : Learn more
Publication date : September 2, 2025
Language : English
File size : 560 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 161 pages
ISBN-13 : 979-8891881631
Page Flip : Enabled
Best Sellers Rank: #32,166 in Kindle Store (See Top 100 in Kindle Store) #2 in Public Relations (Books) #2 in Public Relations (Kindle Store) #4 in Communication in Management
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