Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing “campaign” mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
Develop and harness a powerful, sustainable, word-of-mouth movementDescribes 10 lessons to master and create a powerful, sustainable movementThe Brains on Fire blog is often ranked in the top 100 of AdAge’s Power 150 Marketing Blogs
ASIN : B003Z0CQUY
Publisher : Wiley
Accessibility : Learn more
Publication date : August 5, 2010
Edition : 1st
Language : English
File size : 1.0 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 222 pages
ISBN-13 : 978-0470770535
Page Flip : Enabled
Best Sellers Rank: #2,689,087 in Kindle Store (See Top 100 in Kindle Store) #4,062 in Marketing (Books) #7,074 in Marketing (Kindle Store) #18,973 in Business & Investing (Kindle Store)
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