Learn how to build your business around your expertise, ideas, message, and personality with this USA Today and Wall Street Journal bestseller.

It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? What works is finding a happy medium between those who sell a false version of themselves and those who overshare in the name of authenticity.

Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives?

In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders—as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertiseHow to gain clarity on your message, market, and business modelWhy the most effective marketing strategy is to simply tell the truthHow-To-Preneur vs. Ideapreneur—Which one are you?The three kinds of personal stories that ensure you stand out in your marketThe simple “9-Box Grid” that shows you how to price your products and services How to cultivate “rocket ship relationships” that skyrocket your revenue, and influence
ASIN ‏ : ‎ B096LD114X
Publisher ‏ : ‎ Morgan James Publishing
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ June 8, 2021
Language ‏ : ‎ English
File size ‏ : ‎ 4.8 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 225 pages
ISBN-13 ‏ : ‎ 978-1631953484
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #656,784 in Kindle Store (See Top 100 in Kindle Store) #57 in Business Writing Skills (Books) #81 in Job Hunting (Books) #130 in Business Writing Skills (Kindle Store)
Customer Reviews: 4.7 4.7 out of 5 stars (422)

کتاب You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business [انگلیسی]

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