The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little . As a matter of fact, it’s not their responsibility to tell you the truth. It’s your responsibility to find it and it’s worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed to do it, but nobody seems willing to admit that it’s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
ASIN : B01H4G2J1U
Publisher : Robfitz Ltd
Accessibility : Learn more
Publication date : June 14, 2016
Language : English
File size : 295 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 138 pages
ISBN-13 : 978-1492180746
Page Flip : Enabled
Best Sellers Rank: #28,138 in Kindle Store (See Top 100 in Kindle Store) #3 in Small Business Sales & Selling #5 in Business Technology Innovation #13 in Startups
Customer Reviews: 4.7 4.7 out of 5 stars (3,977)