کتاب The Language of Trust: Selling Ideas in a World of Skeptics [انگلیسی]

What to Say, How to Say It, Why It Matters
If you’re trying to sell something-whether it’s a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn’t want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
ASIN ‏ : ‎ B003NX76AS
Publisher ‏ : ‎ Prentice Hall Press
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ May 4, 2010
Language ‏ : ‎ English
File size ‏ : ‎ 961 KB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 290 pages
ISBN-13 ‏ : ‎ 978-1101404553
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #960,102 in Kindle Store (See Top 100 in Kindle Store) #241 in Customer Relations (Kindle Store) #282 in Consumer Behavior (Kindle Store) #311 in Running Meetings & Presentations (Books)
Customer Reviews: 4.5 4.5 out of 5 stars (116)