Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
ASIN ‏ : ‎ B008O5K0JE
Publisher ‏ : ‎ Wiley
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ May 18, 2009
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 4.7 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 369 pages
ISBN-13 ‏ : ‎ 978-0470441312
Page Flip ‏ : ‎ Enabled
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Customer Reviews: 4.7 4.7 out of 5 stars (1,172)

کتاب The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters [انگلیسی]

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