MOST MARKETING ADVICE IS VAGUE, SHADY, AND BORING AS HELL.
This book is your no-nonsense, step-by-step guide to stand the f*ck out—without the BS.
“…honest, actionable, and entertaining…”—Sam Conniff”A refreshing twist of French directness your business can’t live without.”—Lucy Werner”Actionable advice you can actually use, right away.”—Jocelyn Brady
How do you stand the f*ck out, like, for real? Louis Grenier became obsessed with finding this answer. Everyone explains that standing out is critical and yet… he could not find any practical guidance. Not in business books, podcast interviews, or marketing courses. It pissed him off… Like being told to draw an owl without ever having seen one.
Stand The F*ck Out is the guide Louis wished he had when he started his career as a naive “digital marketing enthusiast,” or when he burned through $20k in savings launching his first agency, or when he nearly got sacked from his dream job at a bootstrapped tech start-up.
Over the last 15 years, Louis worked at scrappy, growing, and corporate companies to become an expert in positioning. Along the way, he interviewed la crème de la crème of marketing on his podcast, Everyone Hates Marketers (with over 2 million downloads).
And after three years, input from 70 marketers, and over 5,000 comments and reactions, this book has been ripped apart and refined into exactly what works.
Unlike most positioning, branding, and lead generation advice, Stand The F*ck Out is actionable, simple, and even fun. Louis’ methodology takes you through four clear, easy-to-follow stages:
Insight Foraging to uncover what actually drives your customers.Unique Positioning to give people a damn good reason to choose you.Distinctive Brand to make a lasting impact they won’t forget.Continuous Reach to keep the right people coming back and bring new ones in.
You’ll find practical exercises and real examples from every kind of business—big, small, B2C, B2B, and personal brands—immediately making it easy to use.
Alright, that’s all you need to know for now…
Ready to stand the f*ck out?
Great, I’ll see you inside.
From the Publisher
I’m proud of this book. Here’s why.
Ripped apart by 70+ marketers
And after three years, input from 70 marketers, and over 5,000 comments and reactions, this book has been ripped apart and refined into exactly what works.
Actionable, simple, and fun
When I started working on the book three years ago, I aimed to write something that I really wanted to read. Something actionable, simple, and fun.
Spot-on marketing strategy with a side of sass
Hate marketing? Good, me too. You’ll find practical exercises and real examples from every kind of business… immediately making it easy to use.
Packed with: Practical frameworks Relatable examples Fun stories French sass
A step-by-step guide in four stages:
STAGE 1 – INSIGHT FORAGING
It all starts with insight foraging, where you dig deep to uncover what makes your customers tick.
STAGE 2 – UNIQUE POSITIONING
Then you’ll use unique positioning to give people a really good reason to choose you over the rest.
STAGE 3 – DISTINCTIVE BRAND
With a distinctive brand, you’ll make sure you’re impossible to forget, even if people aren’t ready to buy right now.
STAGE 4 – CONTINUOUS REACH
And finally, continuous reach keeps the right people coming back for more while drawing new ones in.
ASIN : B0DWFVLCY6
Publisher : Tilt Publishing
Accessibility : Learn more
Publication date : February 7, 2025
Language : English
File size : 6.7 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 332 pages
ISBN-13 : 979-8991163057
Page Flip : Enabled
Best Sellers Rank: #530,120 in Kindle Store (See Top 100 in Kindle Store) #26 in Global Marketing (Kindle Store) #78 in Global Marketing (Books) #105 in Direct Marketing (Kindle Store)
Customer Reviews: 4.5 4.5 out of 5 stars (53)