What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.
People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions:
What is the key value proposition of building a community?What kind of community do we need and how do we build and integrate it into our organization?How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?How do we develop authentic, productive relationships with community members both online and in person?How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization?What are the strategic and tactical pitfalls and roadblocks we need to avoid?How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them?
People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.
Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.
From the brand
Scroll right for more great reads.
HarperCollins Leadership publishes content from leaders who redefine or expand what a reader previously thought possible.
Our authors provide unique inspiration and experiences to those who seek to learn, make a difference, and find their own version of success.
Our Best-Sellers
People Management
Leadership Training
Personal Development
Marketing & Selling
Personal Finance
ASIN : B07R4YN5JR
Publisher : HarperCollins Leadership
Accessibility : Learn more
Publication date : November 12, 2019
Edition : Illustrated
Language : English
File size : 1.1 MB
Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 305 pages
ISBN-13 : 978-1400214891
Page Flip : Enabled
Best Sellers Rank: #1,062,825 in Kindle Store (See Top 100 in Kindle Store) #277 in Customer Relations (Kindle Store) #1,198 in Business Systems & Planning #1,205 in Business Communication Skills
Customer Reviews: 4.7 4.7 out of 5 stars (178)