New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
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ASIN : B00BATNNZY
Publisher : Harper Business
Accessibility : Learn more
Publication date : November 26, 2013
Edition : 1st
Language : English
File size : 8.7 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 229 pages
ISBN-13 : 978-0062273079
Page Flip : Enabled
Best Sellers Rank: #515,922 in Kindle Store (See Top 100 in Kindle Store) #22 in Web Marketing (Books) #173 in Marketing for Small Businesses #217 in Internet Marketing
Customer Reviews: 4.6 4.6 out of 5 stars (3,434)