Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
ASIN : B0C386KSTG
Publisher : Lioncrest Publishing
Accessibility : Learn more
Publication date : May 9, 2023
Language : English
File size : 5.1 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 160 pages
ISBN-13 : 978-1544542249
Page Flip : Enabled
Best Sellers Rank: #438,127 in Kindle Store (See Top 100 in Kindle Store) #60 in Market Research Business (Kindle Store) #62 in Product Management #119 in Market Research Business (Books)
Customer Reviews: 4.5 4.5 out of 5 stars (157)