To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the “build trap,” cranking out features to meet their schedule rather than the customer’s needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a company’s vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs
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ASIN : B07K3QBWG1
Publisher : O’Reilly Media
Accessibility : Learn more
Publication date : November 1, 2018
Edition : 1st
Language : English
File size : 5.2 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 199 pages
ISBN-13 : 978-1491973752
Page Flip : Enabled
Best Sellers Rank: #58,630 in Kindle Store (See Top 100 in Kindle Store) #4 in Business Production & Operations #4 in Business Education #5 in Production & Operations
Customer Reviews: 4.6 4.6 out of 5 stars (1,774)