Kick off the cycle of success with serious self-promotion that works
Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of “busy” as the equivalent of “successful”—but that’s not always the case. The key lies in what you’re busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.
Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
Build a solid foundation for a stellar public imageEnhance your reputation for trust and credibilityPerfect your pitch and pricing to attract higher-caliber clientsAdopt the six core strategies that will keep you booked solid
Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.
From the brand
The Book Yourself Solid series features real-world guides for self-promotion that translate into results. These books show you how to promote not only your skills, but how to sell your reputation, your service, your very self. From laying a foundation so potential clients know you can give them what they need to expanding your client base and increasing your take-home profits, Book Yourself Solid makes self-promotion pay off.
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MICHAEL PORT
A bestselling author, Michael Port has written nine books and has delivered keynote speeches on the world’s biggest stages.
ASIN : B076G811V8
Publisher : Wiley
Accessibility : Learn more
Publication date : October 13, 2017
Edition : 3rd
Language : English
File size : 666 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray for textbooks : Enabled
Word Wise : Enabled
Print length : 336 pages
ISBN-13 : 978-1119430919
Page Flip : Enabled
Best Sellers Rank: #496,432 in Kindle Store (See Top 100 in Kindle Store) #15 in Multilevel Marketing (Books) #104 in Sales & Selling (Books) #104 in Sales & Selling Management
Customer Reviews: 4.6 4.6 out of 5 stars (431)